I Wish I Owned Some Content
There are now so many choices when it comes to deciding what to watch on TV. Do I watch today’s showings, or do I watch the show I missed three days ago? Growing up my TV options were simple with three primary channels – 3, 5 and 11. Today we are not even bound by a TV as device after device can deliver our favorite programs. Network programmers must really feel helpless, as they ponder the right line up to attract an audience at a particular time. Today’s audience controls when they watch a show and therein lies the challenge and the opportunity. The entertainment viewing cycle is 24 hours a day. So it should be no surprise that the growth market in entertainment is “content.”